Welcome to episode 248 of Sports Management Podcast.
Today's guest is Kevin Bradbury, veteran NBA agent and Head of Basketball at Lyft Sports Management, with over two decades of experience and more than a billion dollars in contracts negotiated.
In this episode, we spoke about:
What it really means to be an NBA agent beyond contract negotiations
How NIL has changed the landscape of athlete representation
The importance of trust and relationships in building successful careers
How agents support players both on and off the court
Timestamps:
00:00 Welcome & Role Overview 00:17 Life as an NBA Agent 01:25 NIL & Industry Evolution 02:38 What Agents Actually Do 04:08 Importance of Trust 05:45 Contract Negotiation Insights 08:27 Relationships in the NBA 08:57 Misconceptions About Agents 10:03 How Player Value Is Determined 12:11 Supporting Players Off the Court 13:48 Working with International Players 15:15 Global Talent & Recruitment 16:49 NIL & Player Branding 19:20 Power Shift in College Sports 33:00 Advice for Aspiring Agents
SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today.
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