🎙️ NEW EPISODE: The Leadership in Insurance Podcast
This week, host Alex Bond is joined by Peter Colis, co-founder and CEO of Ethos — the vertically integrated platform that's rebuilding how life insurance gets underwritten, sold and serviced in the US.
In this conversation, Peter shares:
✅ How Ethos went from a Stanford dorm-room idea in 2016 to the largest direct life insurance marketer in the US
✅ The three pivotal decisions behind Ethos's growth — from vertical integration to automating 95% of underwriting decisions instantly (vs. a 20-30% industry average)
✅ Why building a real competitor to Ethos is harder than it looks, and what makes their culture different from traditional carriers
✅ His view on where LLMs will (and won't) fit into life insurance distribution
✅ How Ethos's agent platform is democratizing access to life insurance for the mass and middle markets
It's a conversation about innovation, execution, and building a category-defining company — as told by someone who's done it twice over: through years of private growth and now as a newly public company.
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