Ron Gura didn't build Empathy because he saw a market gap. He built it because he'd lived through loss — including the death of his brother — and knew the industry was getting it wrong.
Not on purpose. But wrong nonetheless.
In the latest episode of The Leadership in Insurance Podcast, host Alex Bond sits down with Ron, Co-Founder & CEO of Empathy, for one of the most human conversations the show has had. Because at the heart of it, that's exactly what this is about.
Ron explains how Empathy provides continuity of care through technology and services for life's hardest moments — bereavement, legacy planning, disability — partnering with insurers and employers to transform what has historically been a transactional process into something genuinely supportive.
They also get into:
✅ Why 91% of beneficiaries are satisfied with claims — but fewer than 1 in 10 repurchase from the same carrier
✅ The "orphan claim" problem — 70% of US life insurance claims have no assigned advisor
✅ How AI should make humans more human, not replace them
✅ What the $100 trillion generational wealth transfer means for life insurers right now
✅ Empathy's expansion into Canada and Europe — and what's coming next
With 200 employees across multiple offices and a live partnership with Zurich serving over 3 million people, this is a company that's moved well beyond vision into execution.
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