AI is impacting every part of our lives—and we need to start paying more attention.
Watch this fascinating conversation with Dr. Alex Mari, co-founder of the AI Empathy Lab, whose research explores how AI assistants and agents influence consumer behaviour and decision-making.
We discuss:
How AI can detect our emotional states and adapt responses in ways that feel increasingly empathic
How companies can use empathic AI to influence what we buy and and encourage us to make healthier and more sustainable choices
Why trusting AI recommendations could gradually erode our decision-making autonomy
How AI might teach us to communicate more empathically
If you’re wondering what happens when AI can understand your emotions, become a trusted companion, and influence your choices—you don’t want to miss this conversation.
00:00 Preview
00:50 Episode introduction
03:27 About Dr. Alex Mari
06:34 Alex Mari’s backstory
08:42 AI empathy: How can machines recognize human emotions?
15:15 Inside the AI Empathy Lab: Studying how empathic AI changes human behaviour
19:46 How empathic AI can encourage more sustainable consumer choices
21:39 What studying AI taught Alex about understanding our own emotions
25:31 Could AI empathy prevent impulse buying?
27:42 Why ethical AI could become a competitive advantage for businesses
33:25 The risks of giving up decision-making autonomy
37:16 Why talking to AI feels more human than text-based communication
42:09 Do AI companions reduce loneliness among older adults?
44:38 How AI companions help people experiencing dementia and cognitive decline
47:19 Will frictionless AI relationships make human relationships less appealing?
51:21 How Alex’s grandmother used memory as a powerful tool for empathy
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