Send us Fan Mail
Stephanie talks with Diana Panek, Senior Creative Director at Enthuse Marketing, a woman-owned agency focused on education-led marketing. Diana has spent 15+ years on packaging, shopper programs, and in-store campaigns for major spirits and consumer brands.
Diana shares her path from fine art to design to marketing, and explains why education-led marketing is about building brand love, not giving a lecture. Give people what they need at each touch point, and they become advocates.
🔑 Key takeaways
🎯 Know your audience, where they are, and what makes your brand different. Describe it in your own voice.
✂️ Say less. Pick a lane, build a hierarchy, and remember that if everything’s bold, nothing’s bold.
🤝 Consistency builds trust, from digital to shelf to unboxing.
💰 On a small budget, pick one or two touch points and do them well.
👀 Step back, squint, and test your packaging on a real shelf. Veer with intention.
🤖 Use AI as a junior helper, not the decision maker. Ask it to poke holes, then rewrite everything in your own voice.
Diana closes with this: choose about three core brand elements, stay consistent, and play on social. Creativity is never messed up, you’re just finding a different solution.
🔗 Links
Enthuse Marketing: https://www.enthuse-marketing.com/
Enthuse Foundation, which supports women entrepreneurs with grants and other resources: https://www.enthusefoundation.org/
🧡 About Food Business Success
We’re Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We’re also home to the Launch & Grow Accelerator.
[Learn more about coaching] | [Explore Launch & Grow]
Classes + Coaching + Community
👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.
[Learn more about coaching] | [Explore Launch & Grow]
NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...
