In this episode, I talk to Brooklin Nash, Head of Content at Wiza, a data enrichment tool for sales and marketing teams. 

Here's the TLDR of the episode:

- How they grew their DR from 10 to 49 in just 6 months

- How they improved existing articles by implementing SEO best practices

- The "content bucket" strategy to post across the funnel stages

- Why content marketers need to be better at sales

- How to get backlinks from top sites like Saleshacker, G2 & Drift

- Why they don't preach gated content

Resources mentioned in the episode:

Brooklin's LinkedIn profile

Deb's LinkedIn profile

Wiza

Website DR checker

The Lost Continent: Travels in Small-Town America by Bill Bryson

Monday

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