Avsnitt EP 4: "Pizza in Email" Campaign Generated 1400% More Leads at Workiz & Website Re-design using Customer Feedback at Lusha SaaS Content @ Scale Spela Dela Facebook Twitter Kopiera länk
In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies. Here's the TLDR of the episode: - The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list - The thought process behind crafting the email copy and how Vanessa tapped into the five senses - Why Lusha needed a website redesign - How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process) Resources mentioned in the episode: Vanessa on LinkedIn Deb on LinkedIn Deb on Twitter Lusha Alice in Wonderland (you should read it) Dave Gerhardt's Patreon Danny Asling's Patreon Rev.com Rss Apple Podcaster →