EP 1: How Directive Helped Sumo Logic Grow their Keyword Rankings by 61% Y-o-Y

In this episode of SaaS Content @ Scale, I talk to Brendan Hufford, Head of SEO at Directive Consulting, a PPC & SEO agency for SaaS companies based in the US.

Here's the TLDR of the episode:

- Owning all the "What is" searches for a particular topic. In this case, it was 'devops' and allied terms.

- Creating a "Content Glossary" out of the above and how it brings in a lot of links, tons of top-of-the-funnel searches & brand discoverability. 

- Pursue keywords that are relevant; don't base it off of keyword volume.

- Bring external writers to scale up the volume. 

- Wikipedia's internal linking and how you should copy it. 

- YouTube SEO 101

- Starting & scaling a podcast

Resources mentioned in the episode:

- Directive Consulting Case Study: Sumo Logic

- SEO for the Rest of Us

- Sean Blanda - What I wish I knew five years ago about building a career in "content"

- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday

- Amor Fati - Daily Stoic