What if clicks aren’t actually telling you whether your marketing is working?
This week, Chris sits down with Amanda Natividad, VP of Marketing at SparkToro, to talk about zero-click marketing: the idea that your content can (and should) create real impact without relying on a click.
With platforms incentivizing people to stay put, a lot of what actually drives growth today doesn’t show up neatly in your analytics.
Instead of focusing only on clicks and immediate conversions, Amanda makes the case for measuring what’s harder to quantify—but far more valuable: trust, recall, preference, and long-term ROI.
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