Inside the Attention Factory: the Past, Present and Future of TikTok with Matthew Brennan

I welcome Matthew Brennan, author of the new book "Attention Factory: The Story of TikTok and China's ByteDance" to the Sandwich Society podcast and we talk about the beginnings of the biggest digital entertainment social media app in the world as well as what the future holds.

This episode is definitely meant "for your page," so grab a bottle of Ocean Spray cranberry juice and bob your head to this podcast with my guest: Matthew Brennan.

SHOW NOTES

Attention Factory: The Story of TikTok and China's ByteDance on Amazon: https://amzn.to/2JXuhQL

Matthew Brennan on Twitter https://twitter.com/mbrennanchina

Matthew Brennan on LinkedIn https://www.linkedin.com/in/matthew-brennan/

Sandwich Society; http://www.sandwich-society.com

RISE Offstage: https://open.spotify.com/show/0zniLKC4MapdE7VmhZUDC2?si=BWA_OLeRSWCUXZ3UFWoEwA

Web Summit: http://www.websummit.com

RISE: http://www.riseconf.com

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TikTok https://www.tiktok.com/

Douyin https://www.douyin.com/

Toutiao https://www.toutiao.com/

Bytedance https://www.bytedance.com/en/

Musically https://variety.com/2018/digital/news/musically-shutdown-tiktok-bytedance-1202893205/

Mindie https://medium.com/@rrhoover/want-to-feel-badass-a-design-teardown-of-music-app-mindie-58228684b4a2

Kuaishou https://www.kuaishou.com/

Likee https://apps.apple.com/us/app/likee-let-you-shine/id1251790681

Taobao https://world.taobao.com/

Virtual gifting https://technode.com/2016/05/05/virtual-gifts-are-still-the-top-earner-in-chinas-live-video-streaming-market/

Live streaming e-commercehttps://www.mytotalretail.com/article/the-rise-of-livestreaming-for-e-commerce/

What are furries? https://www.psychologytoday.com/ca/blog/animals-and-us/201707/what-s-the-deal-furries

“Fur and Loathing” the CSI episode on furries https://www.imdb.com/title/tt0534691/

What is a KOL https://blog.hubspot.com/marketing/key-opinion-leaders

Doggface vs Fleetwood Mac https://newsroom.tiktok.com/en-us/doggface-gives-the-world-a-smile-with-juice-a-skateboard-and-all-the-vibes

M to the B TikTok https://www.popbuzz.com/internet/viral/m-to-the-b-song-tiktok/

US Army bans TikTok https://www.cnn.com/2019/12/30/politics/army-tiktok-banned/index.html

Reels https://time.com/5875788/instagram-reels-tiktok/

YouTube Shorts https://blog.youtube/news-and-events/building-youtube-shorts/

Triller https://www.triller.co/

China’s livestreaming Factory https://www.vice.com/en/article/pgzamm/chinas-live-streaming-factory