The E-Comm Show
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Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229

The E-Comm Show
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Meta just stepped into the TikTok Shop game, and it could change social commerce fast.

In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok, and why this shift matters for both Amazon and DTC brands. If you’re testing TikTok, working with influencers, or building an affiliate strategy, this episode will help you understand where things are heading and how to stay ahead.

What You’ll Learn:

  • How Meta’s new affiliate features work
  • Why TikTok struggles with profitability
  • How affiliate is becoming a primary growth channel
  • What this means for Amazon vs DTC strategy

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