Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change.
In this episode of The Brand Master Podcast, Bobby Moesta reveals how identifying those moments can create the perfect side road from your competitors to your brand — and how the next wave of customer demand can often be found in the struggles your market hasn’t encountered yet.
You’ll learn:
Identify the “struggling moments” that actually cause customers to switch
Position your brand around the moments competitors overlook
Anticipate future demand by uncovering the struggles every new innovation creates
Rethink product roadmaps around what customers will need rather than what you can build
Understand why thinking deeper and caring more will become increasingly valuable in the age of AI
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