Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale itself should be a sample of the client relationship to come.

You’ll learn:

  • Build authority so clients see you as the expert, not another vendor
  • Use the four conversations to qualify, price, and close with confidence
  • Create confidence through options, positioning, and restraint
  • Productize expertise without sacrificing value-based pricing


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