AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized work and start selling what clients can’t replicate: expertise, IP, productized programs and high-value strategic outcomes.
You’ll learn:
Shift from hourly billing to scalable, value-based agency pricing
Package your expertise into products, programs and signature systems
Identify the “magic work” AI can’t easily replace
Build defensible agency IP clients can’t replicate
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