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On this episode of the ABM Done Right Podcast, Sloan Newman (North American ABM Leader at NTT Data and author of "The Relationship Revolution) joins Eric Gruber (CEO of Personal ABM) to discuss:

1. The strategic ICP - Why it's important, how it's different from the traditional ICP,  how Sloan built the strategic ICP for NTT Data, what he looked at to build it,  and how the strategic ICP should inform the ICP? 

 2. How compensation needs to change 

 3. Why senior-level marketers need to drive the ABM program? 

 4. The role that Challenger should play in ABM.

 

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Podden och tillhörande omslagsbild på den här sidan tillhör Kristina Jaramillo and Eric Gruber. Innehållet i podden är skapat av Kristina Jaramillo and Eric Gruber och inte av, eller tillsammans med, Poddtoppen.