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Gal Aga (CEO at Aligned) joined  Eric Gruber (CEO of Personal ABM - the leading account-based GTM firm that specializes in the post-pipeline to land and expand key accounts) on the ABM Done Right Podcast to discuss:


1. How and why most teams that are going upmarket now are not ready to sell and market to the enterprise

2. The sales and marketing foundation that teams need before they can go upmarket and the GTM changes that need to happen. 

3. How the enterprise buying experience is broken

4. The support sales needs from marketing in the post-pipeline to unstick enterprise revenue -- and the role ABM should play in driving stage progression with enterprise accounts. 

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Podden och tillhörande omslagsbild på den här sidan tillhör Kristina Jaramillo and Eric Gruber. Innehållet i podden är skapat av Kristina Jaramillo and Eric Gruber och inte av, eller tillsammans med, Poddtoppen.