Send us Fan Mail

Eve Chen, CEO of Growth Engine and Fractional CMO for Tech Companies, joined Eric Gruber on the ABM Done Right Podcast to discuss:


1.  How GTM teams and organizations lack the strategic clarity that's needed for ABM.

2. How most GTM teams do not understand their customers enough - even the ones that think they nailed their ICP. You'll learn about the 5 levels of customer maturity knowledge. 

3. The interpretation gap that can be found in AI and all ABM platforms. 

4. The 6 eras of revenue growth. 

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Kristina Jaramillo and Eric Gruber. Innehållet i podden är skapat av Kristina Jaramillo and Eric Gruber och inte av, eller tillsammans med, Poddtoppen.