"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.

Key takeaways

1. LinkedIn organic reach is declining across the board
2. Engagement now matters more than reach
3. Being connected no longer guarantees visibility
4. Hashtags are losing their role as content signals
5. Comments can outperform standalone posts.

Resources and links

BEMS roundup episode from end of 2025

Reports on the 360Brew algorithm

LinkedIn Post Performance Tracker and/or training ayo@abbasmarketing.com

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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