Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that.

In this episode

What are some of the most effective strategies to market a nonfiction book in 2024?

How to capture and use reader data

The true value of using paid advertising in your book funnel

The tradeoff between Amazon ranking and profits

The types of ads that work best in 2024

The three places you should run your book ads

How much you need to invest to test and get your ads working

How to turn advertising costs into profits

The ONE thing that dilutes profits if you miss it

How to know what you should be willing to pay for a customer

Why and when you should give your book away for free

How to 10x the amount of leads you'll get

How to convince prominent people to promote your book for you


Connect with Chris



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