Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.
In this episode
How to use your book to get more speaking engagements
How to use the book to increase your capacity to take on more client work
Researching to provide novel insights to your audience - and clients
Finding the false assumption that will boost sales
Telling the story that will prompt the reader to take action
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