An SEO perspective on publishing nonfiction

Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”


In this episode

Cassio's author journey and who convinced him to write a book

The SEO dilemma of publishing a 2nd book

How rarity can increase the price of your book

What makes writing a book VERY different from blogging

The importance of professional proofreading

You don’t need people to read your book

Planning to be discovered by your audience

How a small fish can win among whales

What it takes to sell via your blog

Using books in content marketing strategies

The missed opportunity for authors


Connect with Cassio Politi

Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn


Are you looking to become a Published Authority yourself?

Connect with Malene and Publishing Rebel on LinkedIn

Grab the book How to Become a Nonfiction Author for just $1!

Podden och tillhörande omslagsbild på den här sidan tillhör Malene Bendtsen. Innehållet i podden är skapat av Malene Bendtsen och inte av, eller tillsammans med, Poddtoppen.