Social Media Is Rigged. I Brought a Pickax. | Jeff Dornik Interview on Tools of the Trade

I joined VapinGamers and This Is The Ray on Tools of the Trade for a wide-ranging conversation about why social media stopped being social, how algorithms train creators to make content for computers, why fake engagement and bot-inflated metrics have poisoned the creator economy, and what we’re building with Pickax to get back to real human connection. We got into censorship, my own history of getting banned and blacklisted, Rumble, X, YouTube, Twitch, creator monetization, our first RevShare payouts, Pickax’s 36.5% average engagement rate, and our growth from roughly 180,000 post views in July to more than 500,000 in August. Somewhere in the middle we also managed to talk LeBron James, pirate eye patches, gaming, political commentary and why becoming a copy of a copy is one of the fastest ways to disappear online. If you’re a creator who is tired of performing for algorithms and wants to build an actual audience of human beings, this conversation gets into exactly what needs to change.

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