When a company is as large as AT&T and has a legacy that dates back nearly 150 years, you might think that it’s difficult for the brand to adapt and innovate. Maryanne Cheung, the VP of ecommerce at AT&T, is here to tell you you’re wrong. On this episode, she details all the ways that AT&T has been able to change with the times in order to serve today’s more digitally-focused customers. 

Tune in to learn:

  • How AT&T evaluates change (3:00)
  • Small bets that have made a big impact (5:00)
  • The omnichannel mix at AT&T (9:50)
  • Some predictions for the next five years (14:45)
  • Outside of customer service, how does AT&T separate itself from competitors? (19:45)
  • What is the future of call centers? (28:45)
  • What keeps work exciting? (38:45)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

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