Shinola is a lifestyle brand that partners with family businesses and iconic brands to showcase a wide range of American-designed products. Which means the company has to know how (and where) to continually reach all segments of an ever-growing audience. Joel Layton, the VP, Head of Ecommerce, Digital & Marketing for Shinola discusses what that looks like.

Tune in to learn:

  • Are we in a DTC vs retail world? (6:30)
  • Enacting a test and learn strategy (9:35)
  • Going all-in on TikTok (12:55)
  • Thinking ahead for the coming year (19:00)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

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