Better Commerce Through Conscious Consumerism

Sustainability and consciousness are often seen as buzzwords coming from ecommerce companies. But for those who build their businesses around doing right in the world, these terms are nothing short of foundational. In this episode, Jeff Scult, founder of sustainable retailer One Golden Thread, discusses how his company gives more back to nature then it takes to create products in the company’s wildly popular clothing line.

Tune in to learn:

0:00 Episode start

6:51 The rise of consciousness among consumers

10:14 The origin of One Golden Thread

14:41 The inspiration for the company’s process and design

37:39 What it means to be truly sustainable

Mentions:

• Adidas
• Avery Dennison
• NASA
• TED Talks
• Burning Man
• Dave Zebrowski
• Rosario Dawson
• Kellogg’s

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

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