RV235 - Create A High Performing GTM Engine | with Sangram Vajre

How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine? 

This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.

Key topics from this episode:

Who should really own GTM?

Moving beyond “marketing vs. sales”

The 4 pillars of pipeline creation

Why marketing needs more of a business mindset

The importance of retention vs. acquisition

How to fix broken revenue metrics

Why “slow is fast” in GTM

How to build an agile GTM team

What the future of marketing leadership looks like

–

Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.