RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing

This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast. 

Key topics from this episode:

Why being “early” in seeing how marketing is changing is often misunderstood as being wrong

How to manage negativity on social media while staying focused on your goals

Using podcasts, live events, and social media to gather actionable customer insights in real time

Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency

Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking

How smaller and more agile marketing teams are outperforming larger ones

Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency

How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process

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Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.