Here's the shortest course on sales.
I used this methodology to win almost 3years of sales coaching with Coca-Cola's New Business Team years ago.

Whenever you’re crafting a pitch or a conversation, you should use this framework

1: Why should they do anything at all?

2: Why should they do it now?

3: Why should they do it with you?

Most sellers do it the other way around.
Give it a try and let me know what you think.

Catch all versions of me here.

https://linktr.ee/markmcinnes 
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