1. Robert Chapman believes your school’s Instagram should be a “trophy case.” Discover how this simple mindset helps Clinton Public Schools consistently celebrate students, staff, and the everyday moments that make their district special.
  2. You don’t need to chase the algorithm to grow your Instagram. Robert shares how Clinton Public Schools built an audience of more than 5,000 followers by intentionally showing families what’s happening inside their schools.
  3. Need people to pay attention to important - but boring - information? Get creative! Hear the story behind a hilarious kindergarten registration video featuring students playing the adults, and why it generated incredible engagement and shares.
  4. Podcasting doesn’t have to become another overwhelming task on your list. Robert explains how he has simplified his district podcast, captures conversations with equipment he already has, and repurposes episodes to get even more mileage from great school stories.


SPECIAL GUEST

Robert Chapman

Director of Communications

Clinton Public School District, Mississippi


Email: rchapman@clintonpublicschools.com 

X: https://x.com/ChapmanRobert 


Website: https://www.clintonpublicschools.com 

Instagram: https://www.instagram.com/clintonpublicschooldistrict/   



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Podden och tillhörande omslagsbild på den här sidan tillhör Andrea Gribble. Innehållet i podden är skapat av Andrea Gribble och inte av, eller tillsammans med, Poddtoppen.