Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media following and creating content that reached tens of thousands of views.
Sometimes the biggest improvements don’t require a complicated strategy. Melissa explains how simple shifts - like relying less on graphics and showing more authentic photos, people, and stories - changed how their community responded.
A small communications team can’t be everywhere, so Melissa is finding creative ways to expand her storytelling network through staff collaboration, photo submissions, and a new student ambassador program.
One of Melissa’s biggest lessons has nothing to do with algorithms: relationships are your superpower. When staff, coaches, teachers, and students become your eyes and ears, finding meaningful stories becomes much easier.
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