Sharon Patrick is a one-person communications department serving 28 schools and 18,000+ students - and she’s making social media work! She shares the practical systems, shortcuts, and mindset that help her keep telling great stories without trying to do everything perfectly.
More posts don’t automatically mean better social media. Sharon once had a goal set by her superintendent: five posts every single day. Hear what convinced her to change course and why being more intentional with content has made such a difference.
Stop letting great school stories get buried in texts and emails! Sharon shares the super-simple QR code system she uses to collect photos and story ideas from staff across her huge district - and it’s an idea you can easily steal.
One of Sharon’s most successful content ideas is also one of the simplest. Her district’s “Won the Week Hero” recognition generates incredible engagement while celebrating everyone from teachers to custodians and cafeteria staff. You’ll hear how they organize it, capture the content, and keep it manageable week after week.
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