Matt Lakajev dropped out of school, got kicked out of home more than once, and worked 25 different jobs before having a breakdown at 27 that sent him back to his parents' place. He then googled how to make the most money without a degree, found sales, and built an audience of more than 100,000 people on the platform everyone claims to hate.
This one's for anyone in a senior role who knows their network matters but has never posted a thing. Matt gets specific on why LinkedIn still converts better than anywhere else, what AI screening is quietly doing to your job applications, and why hitting post for the first time takes most people about three years.
WHAT YOU'LL GET OUT OF IT
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Why LinkedIn works despite being, in Matt's words, a Windows 95 sitting next to a MacBook
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The one thing you can't fake on LinkedIn that you can fake everywhere else
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What AI resume screening means for how you actually find your next role
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Trust leverage, and why companies hire the safe 80% performer over the superstar
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How to handle tall poppy syndrome and the feeling that posting is just showing off
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Word for word, what your first post should say
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The kind of knowledge AI can never replicate, and why it's the only thing worth posting
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The three mistakes that make experienced people look like beginners online
CHAPTERS
01:20 Intro
01:42 The 27 years Matt calls his loser era
02:38 Why LinkedIn, of all places
04:30 What actually drove the growth
06:48 The one platform where people can't lie
09:30 Why some people post and most never will
11:22 The opportunity for senior professionals
12:30 AI is screening you out before a human sees you
13:30 Trust leverage and Dunbar's number
14:30 Why hiring is really about de-risking
16:09 Where to start if you've never posted
17:30 Messages people actually reply to
18:56 Open curiosity loops
19:30 Tall poppy syndrome
21:21 Two rules for posting
21:55 Exactly what your first post should say
23:50 Is posting just showing off
26:43 What to post, and the formats that work
28:30 The knowledge AI can't copy
31:43 Post length and image size
32:26 Three mistakes to avoid
MATT LAKAJEV, SEVEN FIGURE CREATORS
Free LinkedIn Profile Kit, 24 custom Figma templates: https://sevenfigurecreators.com/lm/a-free-kit-to-design-your-linkedin-profile/
Matt on LinkedIn: https://www.linkedin.com/in/mattlakajev/
Matt on YouTube: https://www.youtube.com/@matthewlakajev
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This podcast is for education only and doesn't take into account your personal circumstances. It's not financial advice. If you buy a financial product, read the PDS and TMD, and seek advice tailored to your situation. Ben Nash and Pivot Wealth are authorised representatives of Fish Tacos Pty Ltd, ABN 14 649 248 082, AFSL 533055.
