In this episode, I’m joined by Sam Feller, co-founder of Popcorn Shed, a premium gourmet popcorn brand now stocked across the UK and beyond.
Sam shares the real story behind building a product-based business from scratch, from making popcorn in a home kitchen to scaling across multiple sales channels.
We talk about what it actually takes to launch and grow a physical product brand, including the mistakes, the lessons, and the decisions that make the biggest difference early on.
If you’re developing a product or thinking about starting a product-based business, this episode is full of practical insight you can apply straight away.
In this episode, we cover:
- How Popcorn Shed started and grew into a national brand
- What makes a product stand out in a crowded market
- Why product market fit is more important than passion alone
- The realities of product development (and why it’s so expensive to get wrong)
- How to choose the right sales channels for your product
- What founders often overlook when launching a new product
- When to hire and how to grow your team sustainably
- The biggest lessons from scaling over the past 10+ years
Sam also shares his number one piece of advice for product creators, and it’s something that could save you time, money, and a lot of frustration.
If you’re building a product-based business this is a great listen.
Find Sam here:
https://popcornshed.com
https://x.com/popcornshed
http://facebook.com/popcornshed
http://instagram.com/popcornshed
https://uk.linkedin.com/company/popcornshed
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Mentioned in this episode:
Free call for Amazon Sellers
I’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together.
It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen.
I’d love to see you there if you’re able to join.
Amazon Sellers Support & Connect
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
