In today’s episode I’m joined by website conversion expert Lisa Whalley-Smith to break down how product-based businesses can realistically grow, and even double their website revenue.
Lisa shares the simple but powerful framework she uses with clients to improve performance across three key areas: traffic, conversion rate, and average order value. But as she explains, growth doesn’t start with traffic, it starts with understanding your numbers.
We talk through real examples of brands Lisa has worked with, including businesses going from £8–10K months to significantly higher revenue by making focused, data-led improvements.
In this episode, we cover:
- The 3 key metrics that drive website revenue (and how they work together)
- Why conversion rate should come before traffic
- How to increase conversion rates through better messaging and customer alignment
- Simple but effective ways to increase average order value (including bundling, offers, and free delivery thresholds)
- When and how to focus on increasing website traffic through ads, PR, and social media
- Why understanding your data is the most important first step before making changes
One of the key takeaways from this conversation is that growth doesn’t come from doing everything at once, it comes from focusing on the right lever at the right time, and consistently measuring what works.
If you run a product-based business and want to increase your online sales in a more structured, strategic way, this episode will give you a really practical starting point.
Find Lisa here:
https://www.klaritymarketing.co.uk
https://www.linkedin.com/in/lisawhalleysmith
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Mentioned in this episode:
Free call for Amazon Sellers
I’m running a free call on 6 May for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together.
It’ll be very relaxed - a mix of updates from me on how best to get Amazon reviews, Q&A and discussion. It’s fine to come along and chat, or to just sit back and listen.
I’d love to see you there if you’re able to join.
Amazon Sellers Support & Connect
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
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