Season C - Ep. 8: Gary Greenfield, Serial CEO, on Turning Around Software Companies

Gary shares his experience turning around distressed software companies.

BIO

Gary has over thirty years of technology experience and has served in various senior executive capacities across the industry. He was most recently the CEO of Sectigo where he helped to turn the company around. Over his career, Gary had run six companies and served no more than 20 boards.

TIMESTAMPS

01:10 Gary

01:50 Main causes for distress in Software companies

05:10 Why can’t CEOs apply the simple strategy

06:35 Selecting turnaround targets

09:00 Step-by-Step turnaround

13:10 Picking right people

16:15 Dealing with a cash burn 

20:45 KPIs Gary tracks

24:00 Selling software of a struggling company

27:55 Changing cultures

29:30 Case study