Season C - Ep. 7: Andrew Davies, CMO of Paddle, on Marketing, PLG, Payments, and other

Andrew discusses all things Marketing.

BIO

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy.

TIMESTAMPS

01:55 The role of CMO

03:30 What’s Paddle?

08:05 Paddle’s GTM

11:05 Structure of the Marketing Team

13:40 Marketing’s Contribution to Pipeline

16:10 Budgeting process for volume-based pricing

19:20 Marketing over the past several years

23:00 KPI of the Marketing Team

24:25 Building a Marketing team for startups

30:30 Learning from Companies he advises to

32:00 Accidental Marketer

33:55 Andrew's Tech stack