In this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.
Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu
0:00 - The "Discount Addiction": Why brands over-rely on markdowns 1:30 - Felix Hoffman’s background at Zalando and the birth of 7Learnings 3:10 - What "Set it and Forget it" pricing actually costs your business 4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom 5:24 - Understanding Price Elasticity on a product level 6:35 - Is Dynamic Pricing a trust-killer for luxury brands? 7:56 - Why Pricing and Ad Spend must be optimized together 10:45 - Using Google Maps logic for retail growth 12:40 - Case Study: Decreasing discounts to increase sales volume 16:14 - Agentic Shopping: How AI assistants will change pricing forever 19:17 - Long-term forecasting: Managing stock and liquidation cycles 23:25 - Why Pricing is the #1 AI investment for Amazon sellers 25:03 - Advice for technical founders: Marketing vs. Product
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
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