How To Calculate Customer Acquisition Costs(CAC) on Amazon

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 See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.

Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.

Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonSeller #AmazonFBA #AmazonAdvertising #AmazonBusinessReports

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

0:00 - How to Calculate CAC on Amazon 
0:42 - Navigating Amazon Business Reports 
1:10 - Units Ordered vs. Total Order Items 
2:18 - Why Amazon Repeat Purchase Data is Tricky 
3:25 Using Brand Analytics for Repeat Behavior 
4:27 Analyzing Ad Spend and Orders 
5:09 The CAC Calculation Formula 
7:48 Calculating CAC for New Customers 
8:32 Advertised CAC vs. Organic Discovery 
10:12 Using CPC and Conversion Rates for Fast Metrics 
11:50 Advanced Profit Analysis with My Amazon Guy

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