Amazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.
In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.
He also explains what to look at when a product gets traffic but still has low sales, how keyword relevancy affects conversion, and what can help simple products like trash bags, screws, and storage bins stand out.
Watch the full video to see what sellers should check before changing their Amazon listing.
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Timestamps
00:00 - Identifying Traffic vs. Conversion Problems 00:33 - CTR Benchmarks and Traffic Issues 00:52 - First 3 Things to Check on a Listing 01:25 - Conversion Rate and Keyword Relevancy 02:57 - Good Traffic but Bad Sales? What to Fix First 04:06 - How to Differentiate “Boring” Products 04:28 - Why Packaging and Main Images Matter
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