Amazon’s new Reorder and Save feature gives shoppers 10% off when they reorder five items from their purchase history. Steven Pope explains why he prefers this on-demand option over Subscribe & Save as a consumer, especially because it avoids the same recurring-order friction. He also covers what Amazon sellers should know, including how Subscribe & Save eligibility may affect which products appear in the offer. The feature gives shoppers a simple reason to reorder products they already buy while helping Amazon encourage repeat purchases.
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