FTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing.
Sellers watching PPC costs eat into margin should have their bids, targeting, and wasted spend checked before another auction change costs them more: https://bit.ly/4jMZtxu
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Timestamps
00:00 – FTC Sues Amazon Over Advertising Prices 01:38 – Amazon Responds to the FTC Advertising Lawsuit 03:20 – How Amazon Advertisers Set PPC Bids 04:58 – Amazon Sponsored Products Winning Bid Data 06:18 – Why the Highest Amazon PPC Bid Does Not Always Win 07:24 – What the FTC Amazon Lawsuit Means for Sellers
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