Joining us is Ty Stafford, Founder and CEO of Hello Party, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House. Ty shares how his agency brings creators into the work from the beginning, and how developing Music Therapy with musical comedian Morgan Jay led to a partnership with Live Nation. We also discuss hiring people who can both imagine and make the work, his concerns about AI-generated creative, and his “three beer rule” for helping brands loosen up online without losing who they are.
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