Joining us is Victoria Hoyle, Global VP of Intelligence at The Social Element. Victoria takes us through the agency’s Brand Currency research, explaining how brands build relationships through fandom, conversation, and moments people want to share. We discuss what Formula One’s storytelling reveals about emotional connection, why listening needs to extend beyond a brand’s own channels, and how marketers can use those insights to decide what to do next.
Podden och tillhörande omslagsbild på den här sidan tillhör
Advertising Week. Innehållet i podden är skapat av Advertising Week och inte av,
eller tillsammans med, Poddtoppen.
