Joining us is Abhay Singhal, co-founder and CEO of InMobi Advertising. Abhay explains what he means by agentic advertising and where early experiments with conversational ads are taking the industry. We discuss the data and infrastructure brands need to prepare, how to set limits on autonomous decisions, and why investment should follow demonstrated results. He also shares why marketers may be expecting too much in the short term while underestimating the longer-term change.
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