In this episode, host Michael Marchuk sits down with returning guest Ashley Gross, a leader in AI and enterprise transformation, to discuss why organizations struggle to see real ROI from their AI investments. Ashley argues that the true value of AI isn’t unlocked at the tool level, but at the workflow level. Too often, companies fall into "workflow paralysis" by purchasing software hoping for a quick fix, without actually designing or interrogating the processes behind them. Without intentional behavior change and workflow optimization, Ashley warns that AI simply becomes another expensive addition to an already bloated tech stack.
To move beyond experimentation, Ashley shares her practical methodology for uncovering and redesigning workflows, which involves everything from analyzing existing documentation to conducting real-time "buddy sessions" with employees in the trenches. She emphasizes the critical importance of keeping humans in the loop to maintain accountability and trust, ensuring that AI augments human judgment rather than replacing it entirely. The conversation also tackles the persistent friction between IT and business teams, offering proactive solutions like embedded governance—where policy checks and approvals are automated directly into IT request workflows—to eliminate bureaucratic bottlenecks and build cross-functional trust.
Looking ahead, Ashley advises leaders to prioritize high-ROI workflows, such as proactive budget forecasting, to make AI a durable competitive advantage rather than a short-lived spike in productivity. She also gives listeners an exclusive sneak peek into her book, The AI Workweek, which features over 100 tool-agnostic use cases and practical frameworks designed to help everyday workers eliminate busy work. Whether you're a C-suite executive or a frontline employee, this episode provides a blueprint for driving meaningful, scalable change with AI.
The AI Workweek Book: https://a.co/d/0fDld0qE
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