344 - If you've ever said "I've tried everything and nothing works," this episode is for you. Heather Lahtinen shares 10 simple marketing experiments and explains why the ones that don't work might matter most.
What to Listen For
Why the point of an experiment isn't the result you think it is
The mindset shift that makes "failure" feel like progress
What Heather means by "there is no experiment shortage"
Why your brain manufactures drama when things are going well
The difference between playing to win and playing to get better
How to text past clients without it feeling weird
A simple way to partner with local vendors for mutual exposure
The one question you should ask every single inquiry from now on
Why attending one networking event could change your month
How to create content that answers your clients' biggest booking question
Marketing doesn't have to feel like a grind. Heather's 10 experiments give you real things to try this week with zero pressure to be perfect. Give the episode a listen and pick the one that feels most doable right now.
Check out Heather's Visibility Workshop with a 90-day done-for-you marketing calendar: flourish.academy
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