You can streamline and automate every last thing in your business, but there are still only so many clients you can take on because there's only one of you... unless you build an associate team.

This week, I'm sharing my conversation with Ali Leigh, a Minneapolis-based wedding photographer who has been running an associate team for almost a decade. Ali was an open book, sharing the actual nuts and bolts:

  •   How and why she got started with associates (mostly by accident)
  •   How she finds and vets associates that represent her brand well
  •   How she pays them and handles the legal stuff
  •   How she talks to clients about the fact that she won't be behind the camera  
  •   The honest trade-offs - especially the editing workload
  •   Who this model is and isn't right for

This is a practical, no-hype conversation from someone who has been doing this for nearly a decade. If you've ever thought "I wish I could book more, but there's only one of me" - or the flip side, "I'd love to shoot less but I can't afford to earn less" - this episode is for you.

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