What does it take to build a $35M home services business in just eight years?
In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Helmi Ben Flah, Owner of Guaranteed Service, to break down the systems, accountability, and relentless execution behind his rapid growth.
Helmi shares his journey from software engineer to home services entrepreneur and how Guaranteed Service has scaled across HVAC, plumbing, and electrical since launching in 2018. He explains why his company doesn't rely solely on inbound demand, how they use customer data and AI to create outbound opportunities, and how technicians across different trades work together to generate more calls from the customers they already have.
The conversation also dives into the operating principles behind the growth: tracking leading indicators instead of waiting for revenue numbers, measuring nearly everything in the business, building accountability into the culture, and learning proven systems from other successful operators and actually executing them.
Later, Helmi opens up about one of the biggest challenges facing home services today: employee retention. He also shares what he'd do differently if he were starting over, before turning the tables on Chad and Aaron to ask what it really takes to scale from $50M toward $100M.
TIMESTAMPS:
00:00 – Intro
02:00 – Meet Helmi Ben Flah & Guaranteed Service
04:00 – From Software Engineer to Home Services Entrepreneur
06:00 – The Growth From $4.6M to $35M
09:00 – Execution, Accountability & Training
12:00 – Building an Outbound Machine
16:00 – Using AI & Customer Data to Generate More Calls
20:00 – Leading Indicators vs. Lagging Indicators
23:00 – Cross-Selling Between HVAC, Plumbing & Electrical
28:00 – Getting Technicians to Generate Multi-Trade Opportunities
32:00 – Building One Culture Across Multiple Trades
36:00 – Scaling Culture as the Company Grows
39:00 – What Redwood Services Changed in the Business
43:00 – Why Execution Beats Perfection
46:00 – What's Broken in Home Services?
49:00 – The Employee Retention Problem
52:00 – What Helmi Would Do Differently Starting Over
54:00 – How Do You Scale From $50M to $100M?
56:30 – Final Takeaways
Basic Capital: https://basiccapital.com/tothepoint
Avoca.ai: https://avoca.ai/r/tothepoint
Yelp: https://business.yelp.com/homeservicevip
Sales Ask: https://www.salesask.com/
Send It! Email Marketing: https://www.withsendit.com/
Can’t Stop The Growth: https://cantstopthegrowth.com
