What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are.
Angeline takes us through her time at Bobbie, an infant formula company, where she built lifecycle marketing and customer engagement strategies from the ground up – including a fundraising campaign that sold out in under three hours. She opens up about what it really means to market in high-emotion, high-trust categories, and why understanding your customer's world matters far more than promoting your product's features.
Podden och tillhörande omslagsbild på den här sidan tillhör
Product Marketing Alliance. Innehållet i podden är skapat av Product Marketing Alliance och inte av,
eller tillsammans med, Poddtoppen.
