Product marketing in banking operates under constraints most PMMs never encounter.
Pallavi Shrivastava, VP of Product Marketing at US Bank, came from scaling startups and has spent her time since learning what changes when regulatory compliance, transparency, and long-term customer trust sit at the centre of every campaign and positioning decision.
She talks through how her team uses AI for product positioning, why technical fluency matters more than people expect, and what it means to invite customers into the product journey rather than just market to them.
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